On July 15th, 2022, the opening ceremony of the charity events for Poverty Assistance Initiative by Hubei Provincial Insurance Intermediary Association was held in Jianshan Village, Wuli Town, Tongcheng County, Xianning City, Hubei Province. According to the secretary general Lin Zhang, people who receive supports are mainly those who are in and out of poverty and those who are impoverished due to diseases or disasters. The progam will fully build on current and past achievements in poverty elimination to bolster rural vitalization.

As a leading party in enterprise charity endeavors, Cheche Technology Hubei Branch took part in the opening ceremony and donated 20,000 yuan to the Jianshan Village. Cheche Technology participated in a dialogue of program supports and general corporate social responsibility. In response to national strategy of advancing regional coordinated development for common prosperity, Cheche has laid great emphasis on public welfare and constantly contributed to rural vitalization strategy by means of primary school building and regular donations.