CHECHE

On May 9^th, the eighth Jinnuo Finance Brand Awareness Forum hosted by China Banking and Insurance News was held in Jingzhou, Hubei Province, under the theme of “Creating the Brand Image with Rich Culture”. On the eighth China Brand Day, the brand representatives and experts gathered together to discuss important issues on how to cultivate finance culture with Chinese characteristics and develop influential finance brands. In the meantime, the list of selected cases with profound financial influence was released at the forum. Among the others, Cheche Technology won the Annual Innovation Award with its NEV insurance and service platform, together with PICC Health, Aviva-Cofco, China United Insurance Group, Generali China Insurance, Industrial Bank Corporation and so on.

Back in March 2024, China Banking and Insurance News started the case collection campaign that divided the awards into eight categories, including Most Influential Institutions and the Social Welfare Project of the Year. A total of 500 cases from 200 institutions have been nominated for the awards. Over 150 representative, experts and scholars have attended the forum.

As the media in charge of the China Banking and Insurance Regulatory Commission, China Banking and Insurance News has been focusing on the brand building in the finance industry. Jinnuo Brand Finance Influence Forum has been successfully held for eight consecutive years since 2017, covering insurance, banking, trust and asset management. So far, Jinnuo Finance Brand Awarenss Forum has turned into a prestigious event in the banking and insurance industry as the platform for banks, insurance and trust institutions to communicate and exchange ideas.